Manajemen Pemasaran Philip Kotler Keller Edisi 12 Ppt PORTABLE
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the theory of marketing or marketing management's basic assumption is that customers who buy the product choose it when it satisfies their needs and wants. they need not be persuaded.this theory is supported by the fact that the consumer has been making buying decisions without being bothered by advertisements. the term advertising came from journalism. the term developed when newspapers were printing ads in big black type. newspaper is the first impression of consumers and is important in the early age of marketing.
first, peter drucker advises to first define the competition. not to use subjective adjectives to define the competition. simply said, competitors are companies who are your actual and potential competitors. note: the competition is not limited to the industry. if you want to be the leader, the competition is everywhere.
create a strategy. most important is the high level strategy for product creation. some product is to use common core elements. for example, an airplane with wings, can be developed in many ways. one way is to use mini-jet. another way is to use long and thin wing.
another strategy is something new, something that would not been used before. this would be the common core for an airplane. some people call this strategy as: innovation. the qualities of big corporations in the world are "commitment and innovation.
if you would like to read sample pages, and view the table of contents please go to the website below. also you may download sample pages from there. it takes real experience. in the attached doc it contains the table of contents, samples pages, and some other information. 3d9ccd7d82
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