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As the issue of police violence against black Americans continues to burn, I have compiled relevant views with reference to the industry magazine Adweek and other sources: Adweek said the Black Lives Matter movement was born after the 2014 shooting of Michael Brown, a teenager in Missouri, by police. Later that year, a video of Eric Garner, a New Yorker who died after saying "I can't breathe" 11 times after being pinned down by police, also circulated on the website. But at the time, few companies spoke out in support of Black Lives Matter. On March 13, 2020, the police strayed into the home of Breonna Taylor, a black woman, during the police investigation of drug dealers.

Taylor's boyfriend was shocked that someone had invaded and shot, and the police shot back and killed Taylor. On May 28, George Floyd, a black man accused of using counterfeit money, died after being arrested by the police and repeatedly saying that he "couldn't breathe". Three days later, transgender Tony McDade was shot dead by police in front of a Wedding Photo Editing compound where black people gathered after he was said to have just finished his revenge. Floyd, Taylor and McDade, and the Ahmaud Arbery case, which was later discovered (on February 23, 2020, 25-year-old Arbery was shot by a father and son in a car while running,

but prosecutors were slow to prosecute until May 2020). On the 16th, a surveillance video of the scene of the incident was circulated on the Internet) as evidence of a new wave of protesters protesting against systemic injustice. Violent protests have engulfed the United States and abroad. Moreover, this time, many big brands have taken a public stand in support of "Black Lives Matter". The younger generation has increased expectations for brands and wants brands to take responsibility What happened from 2014 to 2018? Adweek quoted people in the industry as sayi