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The tipping point for Twitter's popularity was the 2007 South by Southwest Interactive (SXSWi) conference. During the event, Twitter usage increased from 20,000 tweets per day to 60,000.[35] \"The Twitter people cleverly placed two 60-inch plasma screens in the conference hallways, exclusively streaming Twitter messages,\" remarked Newsweek's Steven Levy. \"Hundreds of conference-goers kept tabs on each other via constant twitters. Panelists and speakers mentioned the service, and the bloggers in attendance touted it.\"[36] Reaction at the conference was highly positive.[37] Twitter staff received the festival's Web Award prize with the remark \"we'd like to thank you in 140 characters or less. And we just did!\"[38]
From September through October 2010, the company began rolling out \"New Twitter\", an entirely revamped edition of twitter.com. Changes included the ability to see pictures and videos without leaving Twitter itself by clicking on individual tweets which contain links to images and clips from a variety of supported websites, including YouTube and Flickr, and a complete overhaul of the interface, which shifted links such as '@mentions' and 'Retweets' above the Twitter stream, while 'Messages' and 'Log Out' became accessible via a black bar at the very top of twitter.com. As of November 1, 2010[update], the company confirmed that the \"New Twitter experience\" had been rolled out to all users. In 2019, Twitter was announced to be the 10th most downloaded mobile app of the decade, from 2010 to 2019.[55]
On August 5, 2022, Twitter disclosed that a bug introduced in a June 2021 update to the service allowed threat actors to link email addresses and phone numbers to twitter user's accounts.[330][331] The bug was reported through Twitter's bug bounty program in January 2022 and subsequently fixed. While Twitter originally believed no one had taken advantage of the vulnerability, it was later revealed that a user on the online hacking forum Breached Forums had used the vulnerability to compile a list of over 5.4 million user profiles, which they offered to sell for $30,000.[332][333] The information compiled by the hacker includes user's screen names, location and email addresses which could be utilised in phishing attacks or used to deanonymize accounts running under pseudonyms.
Some major brands including Dyson, Mazda, Forbes, and PBS Kids suspended their marketing campaigns and pulled their ads from the platform, after an investigation into child porn on twitter showed that Twitter failed to suspend 70% of the accounts that shared or solicited the prohibited content. A brand president at Cole Haan said, \"We're horrified ... either Twitter is going to fix this, or we'll fix it by any means we can, which includes not buying Twitter ads.\"[453] 781b155fdc